Marketing is a cash hog – how do you finance growth without choking cash flow?

Digital ads, billboards and mailers are expensive, but new leads keep your technicians busy. A modest line of credit or short-term term loan can fund marketing campaigns. Interest rates vary: established businesses with collateral might pay 7%–12%, while unsecured credit lines for younger firms range from 15% to 36%.

Treat marketing spend like an investment: calculate your cost per lead and cost per sale and scale only what works. Some financing partners allow you to draw just enough for a campaign and repay quickly, minimising interest. Beware of using merchant cash advances for marketing; the high cost will erase any return on investment.

Finally, allocate a portion of every closed sale to a “marketing fund” so you’re not always borrowing to grow.